So what does performance mean to you?

In the world of organizations, performance is often confined within rigid frameworks: productivity, profitability, measurable growth. But performance is not a fixed concept. It doesn’t have a single meaning.

It’s not performance itself that limits us. It’s the invisible boundaries we draw around it.

For some companies, performing means hitting numerical targets.

For others, it’s about creating environments where teams thrive, fostering innovation, or enhancing the quality of human connections.

Performance can be all of these at once.

It can be a driver of economic growth or a lever for collective evolution.

It can confine or liberate. It all depends on the story we choose to tell about it.

What if the real challenge wasn’t to define performance, but to open up possibilities, allowing it to become a space for exploration, adaptation, and transformation?

The idea here is to suggest that performance isn’t a goal to reach, but a space to constantly reinvent, shaped by the needs, values, and dynamics of each team or organization.