We are storytelling beings.

We are storytelling beings.

And what better place to feel this more vividly than in the world of marketing?

My recent collective LIO session with the International Marketing class at Ichec Brussels Management School was the perfect setting for this exploration. Together, we delved into how our inner perception mirrors the strategic positioning of brands, products, and services across diverse cultural and market landscapes.

Marketing isn’t just about selling, at its heart, it’s the art of creating value through connection. 

This process starts within. 

When we truly understand how we connect with ourselves, we begin to see how we can connect with others. And from that understanding, we can position ideas, services, and offerings with clarity and authenticity.

I would like to express my heartfelt thanks to Andy Zynga, Ph.D. and his students for their deep engagement, openness, and inspiring presence throughout the session. You made this closing chapter of my thesis not only meaningful, but truly alive!

♥️

It wasn’t a finish line, but a quiet ignition, a spark for what’s yet to unfold.